@import url('https://fonts.googleapis.com/css2?family=Barlow+Condensed:wght@700;800;900&family=DM+Sans:wght@400;500;600;700&display=swap');
:root{--paper:#f5f2e9;--ink:#1a201b;--pink:#f04484;--cyan:#a2ddd5;--muted:#64695e;--line:#d4d5c8;--display:'Barlow Condensed',Impact,'Arial Narrow',sans-serif;--body:'DM Sans',Arial,sans-serif;--pad:clamp(24px,5vw,86px)}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);font-size:16px;line-height:1.6}body.modal-open{overflow:hidden}button,input,select{font:inherit}button,a,input,select,summary{-webkit-tap-highlight-color:transparent}button,a{touch-action:manipulation}button{color:inherit;cursor:pointer}a{color:inherit;text-decoration:none}button:disabled{opacity:.4;cursor:default}img{display:block;max-width:100%}h1,h2,h3,p{margin:0}h1,h2{font-family:var(--display);font-weight:800;line-height:.93;letter-spacing:-.02em;text-transform:uppercase}h1 em,h2 em{font-style:normal;color:var(--pink)}h2{font-size:clamp(48px,5.4vw,84px)}h3{line-height:1.3}p+p{margin-top:16px}a:focus-visible,button:focus-visible,input:focus-visible,summary:focus-visible,select:focus-visible{outline:3px solid #146c67;outline-offset:5px}.skip{position:fixed;top:-100px;left:15px;background:white;padding:12px;z-index:100}.skip:focus{top:8px}#main{outline:none}.announcement{height:34px;background:var(--ink);color:var(--paper);display:flex;justify-content:space-between;align-items:center;padding:0 var(--pad);font-size:12px;letter-spacing:.04em}.announcement a{color:#f6b8ce}.header{display:flex;align-items:center;justify-content:space-between;height:100px;padding:0 var(--pad);border-bottom:1px solid var(--line);background:var(--paper);position:relative;z-index:20;gap:20px}.brand img{width:154px;height:auto;mix-blend-mode:multiply}.desktop-nav{display:flex;gap:32px;font-size:14px;font-weight:600}.desktop-nav a{position:relative;padding:12px 0}.desktop-nav a:hover:after,.desktop-nav a[aria-current]:after{content:'';height:2px;position:absolute;bottom:5px;left:0;right:0;background:var(--pink)}.header-actions{display:flex;gap:25px;align-items:center}.bag-button{border:0;background:none;display:flex;gap:8px;align-items:center;font-size:14px}.bag-count{border:1px solid var(--ink);border-radius:50%;min-width:23px;height:23px;display:grid;place-content:center;font-size:12px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:30px;background:var(--ink);color:var(--paper);padding:17px 24px;min-height:54px;font-size:14px;font-weight:600;border:1px solid var(--ink);border-radius:0;transition:background .2s,transform .2s}.button:hover{background:#394638;transform:translateY(-2px)}.button.small{padding:12px 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var(--pad);position:relative}.hero-copy>.eyebrow{display:flex;gap:10px;align-items:center;margin-bottom:24px}.mini-star{font-size:25px;line-height:1;color:var(--pink)}.hero h1{font-size:clamp(90px,8.1vw,132px);line-height:.86;font-weight:900;letter-spacing:-.025em}.hero h1 .outline{-webkit-text-stroke:1.5px var(--ink);color:transparent}.hero-bottom{margin-top:24px}.hero-bottom p{font-size:14px;margin-bottom:20px;line-height:1.6}.hero-bottom .button{min-height:50px;padding:12px 18px}.hero-note{font-size:11px;letter-spacing:.08em;text-transform:uppercase;display:block;margin-top:15px;color:var(--muted)}.hero-art{background:var(--pink);position:relative;overflow:hidden;isolation:isolate;display:flex;align-items:center;justify-content:center}.art-word{position:absolute;left:5%;top:50%;transform:translateY(-50%);font-family:var(--display);font-weight:900;font-size:clamp(130px,14.5vw,230px);line-height:.85;letter-spacing:-.04em;color:#b5235b;opacity:.4}.hero-can{position:absolute;width:104%;max-width:none;height:112%;object-fit:contain;left:0;top:-3%;transform:rotate(13deg);filter:drop-shadow(24px 25px 10px #651b403e);z-index:2;animation:can-enter 1.1s ease-out}.circle-label{position:absolute;right:7%;top:5%;width:130px;height:130px;border:1px solid var(--ink);border-radius:50%;text-align:center;padding:21px 8px;z-index:3;transform:rotate(12deg);font-size:9px;font-weight:700;letter-spacing:.04em;line-height:1.4}.circle-label 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55s linear infinite}.ticker span{padding:0 32px;font-size:22px}.intro{display:grid;grid-template-columns:1.2fr 1fr;gap:30px 10%;align-items:start}.intro>.eyebrow{grid-column:1/-1}.intro h2{font-size:clamp(55px,6vw,94px)}.intro-copy{max-width:450px;padding-top:5px;font-size:16px}.intro-copy .text-link{margin-top:24px}.drink-feature{display:grid;grid-template-columns:1fr 1fr}.feature-photo{min-height:650px;position:relative;overflow:hidden}.feature-photo>img{width:100%;height:100%;object-fit:cover;position:absolute;object-position:center 50%}.photo-note{position:absolute;bottom:27px;left:var(--pad);color:white;font-size:12px;letter-spacing:.1em}.feature-copy{padding:65px var(--pad) 55px 60px;background:var(--cyan)}.feature-copy h2{font-size:clamp(68px,7.5vw,118px);margin:22px 0}.feature-copy h2 em{color:#176459}.flavour-row{display:grid;grid-template-columns:repeat(3,1fr);gap:15px;border-top:1px solid #52857c;padding-top:20px;margin-bottom:32px;font-size:12px}.flavour-row 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.eyebrow{margin-bottom:24px}.story-banner h2{font-size:clamp(55px,7vw,110px);margin-bottom:32px}.story-banner h2 em{color:var(--paper)}.footer{background:var(--ink);color:var(--paper);padding:60px var(--pad) 40px}.footer-top{display:flex;align-items:center;justify-content:space-between;padding-bottom:45px;border-bottom:1px solid #455043;gap:25px}.footer-top img{filter:invert(1);mix-blend-mode:screen}.footer-top p{font-size:20px;line-height:1.4}.footer-top em{color:var(--cyan);font-style:normal}.footer-top>.text-link{font-size:13px}.footer-links{display:grid;grid-template-columns:1fr 1fr 1fr 1.3fr;gap:30px;padding:40px 0}.footer-links .eyebrow{color:#9eac9c;margin-bottom:16px}.footer-links a{display:block;font-size:13px;line-height:2.2}.footer-links a:hover{color:var(--cyan)}.footer-market p{font-size:12px;color:#bac3b6}.footer-bottom{display:flex;justify-content:space-between;gap:20px;font-size:10px;letter-spacing:.03em;border-top:1px solid 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var(--line)}.specs>span{font-size:12px}.specs strong{font-size:44px;line-height:1.1;font-family:var(--display);display:block}.drink-details>.fine{margin:15px 0 30px}.finder{padding-top:0}.finder-top{border-top:1px solid var(--ink);padding-top:40px;display:flex;gap:30px;justify-content:space-between}.finder-top h2{font-size:50px;margin:15px 0 22px}.finder-top p{max-width:680px;font-size:14px;color:var(--muted)}.rabba-word{font-family:Georgia,serif;font-style:italic;font-size:60px;line-height:1.2;margin-top:25px}.rabba-word small{display:block;font-family:var(--body);font-size:9px;letter-spacing:.25em;font-style:normal;text-align:center}.finder-controls{margin:35px 0 16px;display:flex;gap:22px;flex-wrap:wrap;align-items:center}.search-box{border-bottom:1px solid var(--ink);display:flex;gap:12px;align-items:center;min-width:330px;padding:8px 0}.search-box>span{font-size:26px}.search-box input{width:100%;background:none;border:0;padding:8px 0;font-size:14px;min-width:0}.filter-chips{display:flex;flex-wrap:wrap;gap:8px}.chip{border:1px solid var(--line);background:none;padding:8px 13px;font-size:12px}.chip.active{background:var(--ink);border-color:var(--ink);color:var(--paper)}.stores{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:20px}.store-card{border:1px solid var(--line);padding:25px}.store-card .eyebrow{color:#ae285a}.store-card h3{margin:14px 0;font-size:20px}.store-card p{font-size:14px}.store-card p span{color:var(--muted);font-size:12px}.store-card .text-link{margin-top:24px;font-size:12px}.two-options{display:grid;grid-template-columns:1fr 1fr;gap:24px;padding-top:0}.option-card{padding:45px}.cyan{background:var(--cyan)}.pink{background:var(--pink)}.option-card h2{font-size:60px;margin:20px 0}.option-card.cyan h2 em{color:#326d61}.option-card.pink h2 em{color:var(--paper)}.option-card p{font-size:14px;margin-bottom:30px}.culture-intro{background:var(--ink);color:var(--paper)}.event-section{padding-top:0;display:grid;grid-template-columns:1fr 1.2fr;gap:65px;align-items:center}.event-section h2{margin:20px 0}.event-section p{margin-bottom:24px;max-width:420px}.event-archive{display:grid;grid-template-columns:1fr 1fr;gap:25px;align-items:center}.event-archive img{width:100%;aspect-ratio:3/4;object-fit:cover}.event-archive h3{font-size:25px;margin:14px 0}.event-archive p{font-size:14px}.story-intro{background:var(--pink)}.story-intro h1 em{color:var(--paper)}.story-body{display:grid;grid-template-columns:1fr 1fr;gap:8%;align-items:center}.story-body>img{width:100%;max-height:650px;object-fit:cover}.story-body h2{margin:24px 0}.story-body p{max-width:500px}.story-body .text-link{margin-top:25px}.collab{background:var(--cyan);text-align:center}.collab h2{margin:25px 0}.collab h2 em{color:#2c6a5e}.collab p{max-width:650px;margin:0 auto 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10px;font-size:12px}.sizes input:checked+span{background:var(--ink);color:var(--paper);border-color:var(--ink)}.sizes input:focus-visible+span{outline:3px solid #146c67;outline-offset:3px}details{border-top:1px solid var(--line);padding:16px 0;font-size:14px}details:last-of-type{border-bottom:1px solid var(--line)}summary{cursor:pointer;font-weight:600;list-style:none;display:flex;justify-content:space-between}summary:after{content:'+';font-size:20px;line-height:1}details[open] summary:after{content:'−'}details p{font-size:13px;margin-top:14px;color:var(--muted)}details .text-link{margin-top:12px;font-size:12px}.size-table{overflow-x:auto}.size-table table{width:100%;border-collapse:collapse;font-size:12px}.size-table caption{text-align:left;margin:15px 0 8px}.size-table th,.size-table td{text-align:left;padding:7px;border-bottom:1px solid var(--line)}.live-product{display:block;margin-top:22px;font-size:12px;text-decoration:underline}.cart-dialog{margin:0 0 0 auto;height:100dvh;max-height:100dvh;width:min(480px,100%);padding:60px 30px}.cart-dialog h2{font-size:70px;margin:18px 0}.bag-lines{margin:25px 0}.bag-line{display:grid;grid-template-columns:80px 1fr;gap:18px;padding:20px 0;border-bottom:1px solid var(--line)}.bag-line img{mix-blend-mode:multiply}.bag-line h3{font-size:16px}.quantity{display:flex;align-items:center;gap:13px;margin-top:10px}.quantity button{border:1px solid var(--line);background:none;width:30px;height:30px}.quantity .remove{border:0;width:auto;font-size:12px;text-decoration:underline;margin-left:auto}.subtotal{display:flex;justify-content:space-between;font-size:18px;margin-bottom:15px}.cart-dialog .full{margin-top:20px}.empty-state{grid-column:1/-1;padding:40px;text-align:center}.empty-state .button{margin-top:20px}#order-dialog{max-width:600px;padding:60px}#order-dialog h2{font-size:75px;margin:22px 0}#order-dialog>p{font-size:14px}.order-facts{display:flex;gap:16px;flex-wrap:wrap;font-size:12px;font-weight:600;border-block:1px solid var(--line);padding:20px 0;margin:25px 0}#order-dialog .fine{margin-top:22px;font-size:12px}#toast{position:fixed;bottom:30px;left:50%;transform:translate(-50%,20px);background:var(--ink);color:white;padding:15px 24px;box-shadow:0 5px 25px #0003;font-size:14px;opacity:0;pointer-events:none;transition:.2s;z-index:100;text-align:center;max-width:90vw}#toast.show{opacity:1;transform:translate(-50%,0)}
@keyframes ticker{to{transform:translateX(-30%)}}@keyframes can-enter{from{opacity:0;transform:rotate(20deg) translateY(25px)}to{opacity:1;transform:rotate(13deg)}}
@media(min-width:1550px){.hero{min-height:820px}.hero-copy{padding-top:55px}.hero h1{font-size:145px}.hero-bottom{margin-top:35px}}
@media(max-width:1100px){.desktop-nav{gap:19px}.header-actions{gap:15px}.header .button{display:none}.hero{min-height:650px}.hero h1{font-size:105px}.hero-copy{padding-right:20px}.hero-can{height:105%;width:130%;left:-12%}.hero-sticker{right:20px;bottom:40px}.circle-label{right:20px;top:30px;width:110px;height:110px;padding:15px 8px}.circle-label strong{font-size:21px}.circle-label>span{font-size:15px}.feature-copy{padding:50px 35px}.feature-photo{min-height:590px}.product-meta{display:block}.price{display:block;padding-top:8px}.price small{display:inline}.social-caption{left:13px;bottom:15px}.social-caption h3{font-size:17px}.footer-links{grid-template-columns:1fr 1fr 1fr}.footer-market{grid-column:1/-1}.event-section{gap:35px}.event-archive{grid-template-columns:1fr}.event-archive img{max-height:300px;object-position:top}.drink-page{gap:30px}.drink-details h1{font-size:70px}.drink-visual{min-height:700px}.specs{gap:25px}.feature-copy h2{font-size:90px}}
@media(max-width:760px){:root{--pad:24px}.announcement{font-size:10px;height:30px;justify-content:center}.announcement>span{display:none}.header{height:78px}.brand img{width:135px}.desktop-nav{display:none}.header-actions{gap:20px}.menu-toggle{display:flex;flex-direction:column;justify-content:center;gap:6px;background:none;border:0;width:30px;height:40px;padding:4px}.menu-toggle span{display:block;background:var(--ink);height:1.5px;width:22px}.mobile-nav:not([hidden]){display:block;position:absolute;left:0;right:0;z-index:25}.hero{grid-template-columns:1fr;min-height:0}.hero-copy{padding:30px var(--pad) 35px}.hero-copy>.eyebrow{margin-bottom:25px}.hero h1{font-size:clamp(86px,16.5vw,125px);line-height:.88}.hero-bottom{margin-top:26px}.hero-art{min-height:560px}.art-word{font-size:170px;left:8%;top:48%}.hero-can{width:110%;height:112%;left:-3%;top:-5%}.hero-sticker{bottom:35px;right:30px}.circle-label{right:30px;top:25px}.hero-art-caption{left:20px}.ticker{padding:10px 0}.ticker>div{font-size:22px}.ticker span{padding:0 22px}.section{padding:60px var(--pad)}.intro{grid-template-columns:1fr;gap:22px}.intro h2{font-size:60px}.intro-copy{max-width:none}.drink-feature{grid-template-columns:1fr}.feature-photo{min-height:520px}.feature-copy{padding:40px var(--pad)}.feature-copy h2{font-size:86px}.flavour-row{margin-top:30px}.find-banner{grid-template-columns:1fr;gap:25px}.find-banner h2{font-size:65px}.find-banner .eyebrow{margin-bottom:16px}.banner-word{font-size:220px;bottom:-60px}.section-heading{align-items:start;gap:20px;flex-direction:column;margin-bottom:30px}.section-heading h2{font-size:56px}.product-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:28px 14px}.merch-section .product-card:last-child{display:none}.product-meta{margin-top:12px}.product-meta h3{font-size:14px}.product-meta .eyebrow{font-size:9px;letter-spacing:.08em}.quick-add{opacity:1;transform:none;font-size:10px;padding:6px 9px;bottom:9px;right:9px}.price{font-size:11px}.section-note{line-height:1.8}.culture-section{padding-top:0}.social-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.social-caption .eyebrow{font-size:8px;letter-spacing:.07em}.social-caption h3{font-size:16px}.social-icon{width:28px;height:28px}.story-banner h2{font-size:54px}.story-banner .eyebrow{font-size:10px}.footer{padding:45px var(--pad) 25px}.footer-top{flex-wrap:wrap;align-items:start;gap:30px}.footer-top img{width:135px;height:auto}.footer-top p{font-size:16px}.footer-top>.text-link{font-size:12px}.footer-links{grid-template-columns:1fr 1fr;gap:28px 18px}.footer-links .eyebrow{font-size:10px}.footer-links a{font-size:12px}.footer-market{grid-column:auto}.footer-bottom{flex-direction:column;gap:10px}.preview-label{font-size:8px;gap:8px;text-align:center;flex-wrap:wrap}.page-intro{padding-top:45px;padding-bottom:45px}.page-intro h1{font-size:75px}.page-intro>.eyebrow{font-size:10px}.page-intro>p{font-size:16px}.merch-toolbar{align-items:start;gap:20px;font-size:10px}.merch-toolbar small{display:block;margin:6px 0 0}.merch-toolbar label{font-size:11px;gap:6px}.merch-toolbar select{max-width:145px;font-size:12px}.all-merch{padding-top:25px}.merch-assurance{grid-template-columns:1fr;gap:25px;margin-top:40px}.merch-assurance p{font-size:13px}.drink-page{grid-template-columns:1fr;padding:0 0 45px;gap:35px}.drink-visual{min-height:520px}.drink-visual>img{height:110%;top:-6%}.drink-stamp{font-size:22px;bottom:25px;left:24px}.drink-details{padding:0 var(--pad)}.drink-details h1{font-size:75px}.specs{justify-content:space-between;gap:15px}.drink-details>.eyebrow{font-size:10px}.drink-details .button{padding:14px 17px}.finder{padding-top:0}.finder-top{padding-top:25px}.finder-top h2{font-size:45px}.finder-top p{font-size:13px}.rabba-word{font-size:38px}.rabba-word small{font-size:7px}.finder-controls{margin-top:25px}.search-box{min-width:0;width:100%}.filter-chips{gap:7px}.chip{font-size:11px;padding:7px 11px}.stores{grid-template-columns:1fr}.store-card{padding:24px}.two-options{grid-template-columns:1fr;padding-top:0;gap:18px}.option-card{padding:32px 25px}.option-card h2{font-size:55px}.event-section{grid-template-columns:1fr;padding-top:0}.event-archive{grid-template-columns:1fr 1fr;gap:20px}.event-archive h3{font-size:20px}.event-archive .eyebrow{font-size:9px}.event-archive p{font-size:12px}.event-archive .text-link{font-size:12px}.story-intro h1{font-size:65px}.story-body{grid-template-columns:1fr;gap:35px}.story-body>img{max-height:500px}.story-body h2{font-size:58px}.collab h2{font-size:48px}dialog{padding:45px 22px 25px;max-height:92dvh}.product-modal-layout{grid-template-columns:1fr;gap:25px}.modal-image{max-width:100%;max-height:270px;overflow:hidden}.modal-image img{height:270px;object-fit:contain}.modal-copy h2{font-size:42px}.cart-dialog{padding:55px 24px 30px;width:100%;max-height:100dvh}.cart-dialog h2{font-size:60px}#order-dialog{padding:55px 28px 30px}#order-dialog h2{font-size:65px}.order-facts{gap:12px;font-size:11px}#toast{width:max-content;font-size:12px;padding:14px 18px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}

/* Refinement pass: editorial pacing, texture, motion and mobile conversion */
body{background-color:var(--paper);background-image:radial-gradient(#1a201b10 .65px,transparent .65px);background-size:5px 5px}
.header{position:sticky;top:0;box-shadow:0 0 0 transparent;transition:box-shadow .25s;backdrop-filter:blur(12px);background:#f5f2e9f2}
.hero-copy,.page-intro,.pace-break{background-image:radial-gradient(#1a201b10 .8px,transparent .8px);background-size:6px 6px}
.hero-art{--mx:0px;--my:0px}
.hero-can{transform:rotate(13deg) translate(var(--mx),var(--my));transition:transform .45s cubic-bezier(.2,.8,.2,1)}
.pace-break{border-top:1px solid var(--line);border-bottom:1px solid var(--line);display:grid;grid-template-columns:.65fr 1.5fr 1fr;gap:7%;align-items:center;padding-top:74px;padding-bottom:74px}
.pace-break blockquote{margin:0;font-family:Georgia,'Times New Roman',serif;font-size:clamp(38px,4.2vw,67px);line-height:1.02;letter-spacing:-.045em}
.pace-break blockquote em{font-weight:400;color:#b6235a}
.ritual-steps{display:grid;gap:0;border-top:1px solid var(--line)}
.ritual-steps span{display:grid;grid-template-columns:35px 1fr;gap:12px;padding:14px 0;border-bottom:1px solid var(--line);font-size:13px}
.ritual-steps b{font-size:10px;color:#a31f51;letter-spacing:.08em}
.feature-mosaic{min-height:650px;padding:38px;background:var(--ink);display:grid;grid-template-columns:1fr 1fr;grid-template-rows:1fr auto;gap:18px;position:relative;overflow:hidden}
.feature-mosaic:before{content:'';position:absolute;inset:0;background:linear-gradient(135deg,transparent 62%,#f0448430 62%)}
.feature-mosaic a{position:relative;display:block;align-self:center;z-index:1}
.feature-mosaic a:first-of-type{transform:translateY(-28px) rotate(-2deg)}
.feature-mosaic a:nth-of-type(2){transform:translateY(32px) rotate(2deg)}
.feature-mosaic img{width:100%;aspect-ratio:1;object-fit:cover;border:1px solid #ffffff2b;filter:saturate(.92) contrast(1.04)}
.feature-mosaic a span{position:absolute;left:10px;right:10px;bottom:10px;background:#111813dd;color:white;padding:8px 10px;font-size:10px;text-transform:uppercase;letter-spacing:.08em}
.feature-mosaic i{grid-column:1/-1;color:var(--paper);font-family:var(--display);font-size:clamp(55px,6vw,94px);font-style:normal;font-weight:900;line-height:.82;letter-spacing:-.025em;z-index:1;margin-top:-10px}
.product-card:nth-child(3n+2) .product-image{background:#e3f3ee}
.product-card:nth-child(3n+3) .product-image{background:#f3dce6}
.social-grid{max-width:1280px;margin-inline:auto}
.social-card:nth-child(even){margin-top:28px}
.story-body>img{max-width:520px;justify-self:center}
.story-banner{position:relative;overflow:hidden}
.story-banner:before{content:'BR';position:absolute;left:-.04em;bottom:-.34em;font-family:var(--display);font-size:min(46vw,680px);font-weight:900;color:#bd255e30;line-height:1;pointer-events:none}
.story-banner>*{position:relative;z-index:1}
.founder-tease{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);background:var(--ink);color:var(--paper);overflow:hidden}
.founder-tease figure,.story-origin figure{margin:0;position:relative;overflow:hidden;background:#101510}
.founder-tease img{width:100%;height:100%;min-height:570px;object-fit:cover;object-position:center 38%}
.founder-tease figcaption,.story-origin figcaption{position:absolute;left:22px;bottom:22px;background:var(--paper);color:var(--ink);padding:9px 12px;font-size:11px;font-weight:700;letter-spacing:.09em}
.founder-tease>div{padding:clamp(64px,8vw,125px) var(--pad);display:flex;flex-direction:column;justify-content:center;align-items:flex-start}
.founder-tease .eyebrow{color:var(--cyan);margin-bottom:23px}
.founder-tease h2{font-size:clamp(58px,6.4vw,100px);margin-bottom:28px}
.founder-tease h2 em{color:var(--pink)}
.founder-tease p{max-width:540px;font-size:18px;margin-bottom:32px}
.story-origin{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);background:var(--paper)}
.story-origin img{width:100%;height:100%;min-height:680px;object-fit:cover;object-position:center 38%}
.story-origin>div{padding:90px var(--pad);align-self:center}
.story-origin h2{font-size:clamp(58px,6vw,94px);margin:22px 0 30px}
.story-origin p{max-width:590px;font-size:17px}
.story-origin .text-link{margin-top:28px}
.name-story{background:var(--pink);display:grid;grid-template-columns:.55fr 1.45fr;gap:7%;position:relative;overflow:hidden}
.name-story>div{position:relative;z-index:1}
.name-story h2{font-size:clamp(58px,6.8vw,105px);margin-bottom:26px}
.name-story h2 em{color:var(--paper)}
.name-story p{max-width:610px;font-size:18px}
.name-story>strong{position:absolute;right:-.03em;bottom:-.42em;font-family:var(--display);font-size:min(55vw,800px);line-height:1;color:#b5235b;font-weight:900;opacity:.28;pointer-events:none}
.social-card:nth-child(1)>img{object-position:center 62%}
.social-card:nth-child(2)>img{object-position:center top}
.social-card:nth-child(3)>img{object-position:center 62%}
.social-card:nth-child(4)>img{object-position:center 35%}
.retail-proof,.scale-proof{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);overflow:hidden}
.retail-proof{background:var(--ink);color:var(--paper)}
.retail-proof>img{width:100%;height:100%;min-height:650px;max-height:780px;object-fit:cover;object-position:center 58%}
.retail-proof>div,.merch-lifestyle>div,.scale-proof>div{padding:clamp(65px,8vw,125px) var(--pad);display:flex;flex-direction:column;justify-content:center;align-items:flex-start}
.retail-proof .eyebrow{color:var(--cyan);margin-bottom:22px}
.retail-proof h2,.merch-lifestyle h2,.scale-proof h2{font-size:clamp(60px,6.5vw,102px);margin-bottom:28px}
.retail-proof h2 em{color:var(--cyan)}
.retail-proof p,.merch-lifestyle p,.scale-proof p{font-size:18px;max-width:520px;margin-bottom:32px}
.merch-lifestyle{display:grid;grid-template-columns:minmax(0,.9fr) minmax(360px,1fr) minmax(0,.9fr);overflow:hidden;background:var(--pink);color:var(--ink)}
.merch-lifestyle>div{padding:clamp(55px,5.5vw,90px) clamp(30px,4vw,64px)}
.merch-lifestyle>img{width:100%;height:100%;min-height:690px;max-height:850px;object-fit:cover}
.merch-lifestyle .merch-world{object-position:center 30%}
.merch-lifestyle .merch-cancer{object-position:center 28%}
.merch-lifestyle .eyebrow{margin-bottom:22px}
.merch-lifestyle h2{font-size:clamp(52px,5vw,80px)}
.merch-lifestyle h2 em{color:var(--paper)}
.scale-proof{background:var(--cyan)}
.scale-proof>img{width:100%;height:100%;min-height:620px;max-height:760px;object-fit:cover;object-position:center 43%}
.scale-proof h2 em{color:#246a61}
.event-archive video{display:block;width:100%;aspect-ratio:3/4;object-fit:cover;background:var(--ink)}
.mobile-actions{display:none}
.reveal-ready [data-reveal]{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.75,.2,1)}
.reveal-ready [data-reveal].is-visible{opacity:1;transform:none}
.reveal-ready .product-card:nth-child(2),.reveal-ready .social-card:nth-child(2){transition-delay:.07s}
.reveal-ready .product-card:nth-child(3),.reveal-ready .social-card:nth-child(3){transition-delay:.14s}
.reveal-ready .product-card:nth-child(4),.reveal-ready .social-card:nth-child(4){transition-delay:.21s}
@media(max-width:760px){
  body{padding-bottom:57px}
  .header{top:0}
  .pace-break{grid-template-columns:1fr;gap:25px;padding-top:48px;padding-bottom:48px}
  .pace-break blockquote{font-size:43px}
  .ritual-steps{width:100%}
  .feature-mosaic{min-height:510px;padding:24px 18px 28px;gap:12px}
  .feature-mosaic a:first-of-type{transform:translateY(-10px) rotate(-2deg)}
  .feature-mosaic a:nth-of-type(2){transform:translateY(18px) rotate(2deg)}
  .feature-mosaic i{font-size:56px;margin-top:2px}
  .social-card:nth-child(even){margin-top:14px}
  .story-body>img{max-width:100%;max-height:430px}
  .founder-tease,.story-origin{grid-template-columns:1fr}
  .founder-tease img{min-height:0;aspect-ratio:4/3}
  .founder-tease>div{padding:55px var(--pad) 65px}
  .founder-tease h2{font-size:56px}
  .founder-tease p{font-size:16px}
  .story-origin img{min-height:0;aspect-ratio:4/3}
  .story-origin>div{padding:55px var(--pad) 65px}
  .story-origin h2{font-size:56px}
  .story-origin p{font-size:16px}
  .name-story{grid-template-columns:1fr;gap:24px}
  .name-story h2{font-size:56px}
  .name-story p{font-size:16px}
  .name-story>strong{font-size:120vw;bottom:-.35em}
  .retail-proof,.merch-lifestyle,.scale-proof{grid-template-columns:1fr}
  .retail-proof>img,.merch-lifestyle>img,.scale-proof>img{min-height:0;max-height:none;aspect-ratio:4/3}
  .retail-proof>div,.merch-lifestyle>div,.scale-proof>div{padding:55px var(--pad) 65px}
  .retail-proof h2,.merch-lifestyle h2,.scale-proof h2{font-size:56px}
  .retail-proof p,.merch-lifestyle p,.scale-proof p{font-size:16px}
  .merch-lifestyle .merch-world{order:1;object-position:center 22%}
  .merch-lifestyle>div{order:2}
  .merch-lifestyle .merch-cancer{order:3;object-position:center 24%}
  .event-archive video{max-height:420px}
  .mobile-actions{position:fixed;display:grid;grid-template-columns:1fr 1fr;left:0;right:0;bottom:0;height:57px;background:var(--paper);z-index:40;border-top:1px solid var(--ink);box-shadow:0 -5px 25px #1113}
  .mobile-actions a,.mobile-actions button{border:0;background:transparent;display:flex;align-items:center;justify-content:space-between;padding:0 17px;font-size:12px;font-weight:700}
  .mobile-actions button{background:var(--ink);color:var(--paper);border-left:1px solid var(--ink)}
  .preview-label{margin-bottom:0}
}
@media(max-width:1100px) and (min-width:761px){
  .merch-lifestyle{grid-template-columns:1fr 1fr}
  .merch-lifestyle>img{min-height:520px;max-height:650px}
  .merch-lifestyle>div{grid-column:1/-1;order:3}
}
@media(prefers-reduced-motion:reduce){.reveal-ready [data-reveal]{opacity:1;transform:none}.hero-can{transform:rotate(13deg)}}